Streaming usage rose to an all-time high in July, whereas linear TV viewing hit a low, dipping below 50% for the first time ever. According to Nielsen’s latest “The Gauge” report, streaming accounted for 38.7% of TV viewing during the month of July, up 2.9% to mark a high. Broadcast and cable viewing, meanwhile, combined […]
Suits, Bluey Fuel a Streaming Usage High in July While Linear TV Hits All-Time Low
TVLine - 15 Aug 2023 16:37
Streaming usage rose to an all-time high in July, whereas linear TV viewing hit a low, dipping below 50% for the first time ever. According to Nielsen’s latest “The Gauge” report, streaming accounted for 38.7% of TV viewing during the month of July, up 2.9% to mark a high. Broadcast and cable viewing, meanwhile, combined […]
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